mission deal primarily with what an organization does, not
how it intends to operate. Therefore, to understand the
organization more completely, we must know its core values.
These stated standards, by which members of an organization
agree to live out at work, explain the origin and nature of
the organization's collective character. Core values may be
recorded in a list of individual ideals or placed in an
will strive to be known by our customers, suppliers,
employees, leaders, co-workers and others in the world
community as people of fairness, integrity, honesty, caring,
diligence, and hard work.
As this statement shows, core values establish an
organization's general attitude and approach to business
ethics and morality.