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In 2009 Dr. Freeman was presented a military
saber, honored by the Baton Rouge Army Recruiting Battalion for
excellence in training services rendered to the US Army.
Accomplished author. Internationally sought-after conference speaker
Serial entrepreneur. Professional counselor.
Success coach to executives. Behavioral analyst.
Organizational culture change specialist. Corporate trainer.
Recipient of numerous awards, citations and honors. Motivational consultant and mentor to pro athletes. Multiculturally astute, with travels to
Critical Incident Debriefing coach.
Philanthropist. Magazine publisher. Photographer. Award-winning
Recognized globally as a specialist in helping organizations
unlock the potential of their human capital. A solutionist.
Passionate about dynamic, fun-filled excellence.
Experiences an on-going love/hate relationship with
technology. Devoted husband and father. Loves live music
and street performers. Off-key singer
and extremely bad dancer. A life motivated by curiosity.
No Bull. No Hype.
Once you have survived the reading of this bio, watch one of
the video presentations of Dr. Freeman in action (below). If
here for a printer-friendly version
of Freeman's bio, which includes some points people generally
use when introducing him at an event.
Born in Maine (1954)
and raised in a small town in Alberta, Canada, Joel A.
Freeman brings a rich reservoir of personal experience
blended with contagious enthusiasm, clarity and down
empower people from diverse walks of life with improved
communication skills and maximized productivity. "Dealing
With People Who Drive You Crazy!"®
is not only the brand for his company, but also is the title
of the most requested seminar experience... with a book in
the works. An example of one of Dr. Freeman's
international seminars --
Video clip of one of Dr. Freeman's
entrepreneur seminar events (Hampton, VA).
Freeman participated in a Pan African Conference
(Fall, 2002) addressing tribal warfare, AIDS and conflict
management, with well over 100 African Kings and Queens
in attendance (Benin, West
Africa). Dr. Freeman is currently
several films including, African Kings: A Journey Into The Past, Present and Future of African
TWELVE VALUES WE EMBRACE:
Listen. And then listen
Approach every day with
curiosity and a sense of humor.
Address problems with
Give credit where credit
Start projects worth
finishing and then finish them with excellence.
Give more value than
receiving in payment for services rendered.
Customize each training
experience to meet specific needs.
Do the details with
Act with purpose and
Paint all the way to the
edge of the canvas.
Gratitude for everything.
A seasoned, well-traveled veteran, Joel has an
list of satisfied clients ranging from the Prime
Minister of Grenada (and his senior advisors), top
government official & business professional of Nigeria, and
Permanent Secretaries of Barbados
to the White House Communications Agency (WHCA), Secret
Service, Defense Security Service (DSS), Rutgers University,
National Security Agency (NSA), E! Entertainment Television, Blacks In Government
(BIG), NASA, Verizon, FBI, GE, Defense Threat Reduction
Agency (DTRA), EMI Music Group, Ikea,
NRC, CDC, NTSB, YPO, DISA, NIH,
Association of International Schools of Africa (AISA), US
Sentencing Commission, Billboard Music Group, Black
Public Relations Society, European Council of
International Schools (ECIS), many pro athletes and
executives around the globe. (See below for some examples
of the favorite on-site seminars.)
Dr. Freeman's most popular seminar/presentation titles:
-------------- The Curiosity-Driven Life
------------- Connecting Now With Later
Enhancing Your Emotional Intelligence -----------
Diversity: The Value of Mutual Respect
---------- All Stressed Out And Nobody To Choke!
--------- A White Man's Journey Into Black History
-------- When Strangling Someone Isn't An Option!
------- Dealing With People Who Drive You Crazy!®
------ If Nobody Loves You, Create The Demand!®
----- Lessons From Blades of Grass in a Concrete Jungle
---- IGNITE (or re-ignite) Your Entrepreneurial Passion!
--- How Your Personality Impacts Your Personal Success!
-- The Mysterious Rosetta Stone: Cracking the Code to Your
- Professional Bloodsuckers: Dealing With the People Who
Drain You of Your
Time, Energy and Patience
to be a person
with "Street Cred?"
more than others think is wise.
more than others think is safe.
more than others think is possible.
more than others think is practical.
venture, Freeman Publishing, was launched in January 2011. With well over a half a million copies in print, Freeman’s
seven books and three DVDs have received rave reviews
worldwide, endorsed by notables like Steve Forbes, Bill Cosby,
Julius (Dr. J) Erving, Cathy Hughes, Ben Carson, Brian Tracy,
Joe Frazier, Teri Woods, Ken Blanchard, Les Brown, Peter Shea, Rich DeVos, George Fraser, Pat Williams and Billy Graham -- books published
19 wonderful seasons Freeman served as veteran
mentor/chaplain for NBA’s Washington Bullets / Wizards
Wizards' history in logos)
-- available to be a sounding board for the players of the
team, some in upper management, members of the coaching
staff, and also players from other teams. To our
knowledge, one of the first few team chaplains in the
history of the NBA.
Duties involved team meetings before every home game,
counseling, studying with them, golfing, hanging out,
spending time together discussing top-of-mind issues,
helping new players and their wives feel welcome and a
part of a new team culture, keeping in touch with
their parents, and so much more. Absolute
confidentiality. Kind of a combined player development
assistant, empathic listener, kick-butt coach, mentor,
counselor, spiritual adviser, pastor and confidant.
Quite a number of pro athletes from basketball and hockey to
football and baseball have consulted with him on a variety
of personal and professional matters.
article Dr. Freeman wrote as a tribute to former Bullet's
player, Manute Bol who died on June 19, 2010. Joel was
interviewed in the well-reviewed film about Manute aired on TV
Manute Bol Tribute
Dr. Freeman as
keynote speaker, Diversity Day event at the Nuclear
Freeman has served as mentor to Sports World ('98-'04), an organization
with 13-15 ex-pro athletes who speak to close to a million
young people every year.
is a Diplomate member of the International
Sports Professionals Association (ISPA).
Listed in Marquis
Who's Who in the World, Dr. Freeman holds a master
of science degree in the field of counseling from Loyola
College (Baltimore) and also a Ph.D. in the same discipline.
of his Ancient Egyptian photographs have been published by McGraw-Hill, Teaching and Learning, Rosh
Gadol (Israeli science magazine for kids), Nelson
Educational, the Pharaoh's
Curse video game and utilized in countless educational
As a State of
Maryland Board certified professional counselor
behavioral analyst, he specializes in equipping individuals
with the tools to create proactive, motivated personal and
business environments. His
initiatives in government agencies, the corporate world,
small businesses, and nonprofit organizations have
received exceptional evaluations and references because of
his articulate, entertaining, and thought-provoking style
Dr. Freeman is the Founder of
The Freeman Institute® Foundation. -- Funds are being raised
to donate a copy of a number of resources, including the Return To Glory film
(and other resources) to prisons, jails, juvenile detention facilities and schools in
America. Recently the award-wining film was translated into French,
Portuguese and Spanish. This translation work
will permit the Foundation to donate copies of the DVD
across Africa, parts of Europe and South America and the
Caribbean. Future plans include utilizing
The Freeman Institute® Black
History Collection to set up Black
History galleries in many major cities across
America and also in selected cities internationally.
Read more about Dr. Freeman's
personal story. (Email
for more information.)
Dr. Freeman and Dr. Ben Carson
The Freeman Institute®
Black History Collection (genuine items...oldest 1553)
Les Brown, and Joel Freeman examining a Black History document.
Authentic, priceless slave ball, with handle (50 lb.) -- #3
written on it, for "trouble-makers", manufactured late 1600s
-- used on the London-based slave ship, Henrietta
Marie, the oldest identifiable slave ship wreck in the
world (summer, 1700) ; featured in National Geographic's
2. Three Wedgwood jasperware black on white Anti-Slavery
medallions, with the bound slave on the front, and the words
"Am I Not A Man and A Brother?" around it.
Also, a rare 1800s antique bronze figure of man (weighs 18 oz.) in medallion.
3. One-of-a-kind signed letters/albums/contracts/sheet music from Nat King Cole, Dizzy
Ellington, Lionel Hampton, Louis Armstrong, B. B. King, Ethel Waters, Pearl
Bailey, Miles Davis, Fats Domino, Quincy Jones, Earl Hines, Ella Fitzgerald, Sammy Davis, Jr.,
Grover Washington, Jr., Count Basie,
Mills Brothers, Ozzie Davis,
Lena Horne, Four Tops, Cicely Tyson, James Brown, Charlie
Pride, Bo Diddley, Bobby Blue and others...
4. A rare 1838 (third edition) copy of Phillis Wheatley's book,
"Memoir and Poems of Phillis Wheatley, A Native African
and a Slave" -- Includes memoir, George
Washington's letter to Wheatley, preface by John Wheatley,
plus poems by another slave, George Moses Horton, with
introduction and letters. And also the 1773 edition of the
Gentleman's Magazine -- first published mention of Phillis
Wheatley's book, first printed in the UK, paid for by the
Countess of Huntingdon.
Click Here to view more of TFI Collection's 3,000+ items & images.
Many documents and artifacts from The Freeman
Institute Black History collection were showcased
in the United Nations' 75-day "Transatlantic Slave
Trade" exhibition (both 2011 &
2012) held at the UN headquarters in NYC.
Well over a half a million visitors reviewed both exhibits at the United Nations
(2011 & 2012).
Also some of Freeman's items have been
featured in the ongoing UN-sponsored exhibition
traveling around the world (Madagascar, Switzerland, Turkey,
Bolivia, Sierra Leone, Colombia, South Africa, Mexico,
Cameroon, & more. [Press
Fox News Channel segment about the
Black History Collection showcased at
"Transatlantic Slave Trade" exhibit (NY)
Freeman has also exhibited items
from The Freeman Institute Black History Collection in a number of
other venues around North America,
including the White House Communications (WHCA), Rutgers
University, Harlem Book Fair, US
Department of Justice, NSA, Frostburg State University, NOAA,
EPA, NASA, NPR, Howard University, Blacks In Government,
Eastfield College, FBI, Nuclear Regulatory Commission,
US Secret Service, NTSB, and many more sites.
Dr. Freeman has been the recipient
of numerous awards, citations, and honors. An example of one
is the Dr. Martin Luther King, Jr. "We Share The Dream"
Award, with Baltimore Mayor as keynote speaker and the
Governor as another honoree at the oldest annual MLK
awards dinner event (est. 1988) in the Baltimore/Washington
Dr. Freeman is a popular speaker on the topic of Black
History, speaking at Blacks In Government, NASA, Department
of Justice, NIH, Verizon, ICE, Frostburg State University, Walter Reed Medical
Center, AISA (Association of
International Schools of Africa), SSA, FBI, ASALH (Assoc. for the
Study of African American Life & History), Baltimore City
Community College, Los Alamos National
Laboratory and many other organizations around the world. On
certain occasions, Freeman will bring 20-30 pieces of the TFI Black History
Collection when invited to speak on the intriguing
White Man's Journey Into Black History"®.
Freeman collects and studies vintage handwritten
letters and first edition books, especially from the 16th
century all the way to mid 20th century. He's a big fan of
primary source material. Dr. Freeman has cobbled together an article
"Confessions of a Budding Truthcentrist."
In it he seeks to provide an even-handed definition and
critique of both Afrocentrism & Eurocentrism. Read it
"Dealing With People
Who Drive You Crazy!"
Watch Dr. Freeman (YouTube, 6 min.)
What would motivate a White man
to be interested in
< Click on image for brief response.
The Freeman Institute
Black History Collection.
< Click on image
In 1980, Dr. Freeman
initiated the idea for
Shepherd’s Guide, a
comprehensive directory of values-centered businesses in
Baltimore. Today, under the
Doug Scheidt (owner and president), 3.5 million copies of The Shepherd’s Guide
are distributed annually. With more than 30,000 advertisers represented, the directories are now available for free in
125 different cities across the U.S.A., Canada and Puerto
Rico. For a number of years Dr. Freeman served as business mentor and
chaplain to the franchisees of The Shepherd’s Guide.
Ever the educational entrepreneur, Dr. Freeman has
developed a number of models of the famous
Rosetta Stone, including a
full-size, museum-quality 3-D replica, a "lost wax"
fine art bronze, a 3-D digital holographic image, and
Freeman officially launched the Rosetta Stone replica project at the
Library of Congress (DC) in 2009, with his popular presentation, "The
Mysterious Rosetta Stone" A Code-Crackin' International
Treasure." Freeman has presented on that same
topic at the National Security Agency (NSA) and other
entities. There are many organizational wisdom lessons
to be learned by your group about cracking the codes
to: collaboration, leadership, team work, conflict
resolution, cultural competency, creativity and
productivity. He also has developed a short film, "Rosetta
Stone: Replicating a Mystery."
Rosetta Stone Replica
Dr. Freeman speaking at an "anti-bullying"
event with 1,200 students in attendance
Editor-in-Chief of the 32-page
Freeman has developed a unique model designed to strengthen families
by addressing felt-need issues like child rearing, emotional
intelligence, dealing with aging parent, cyberbullying, etc. --
along with compelling interviews with such notables as Joni
Eareckson Tada, Manute Bol and Dr. Ben
Carson. The goal is to create regional distribution pockets with
this free magazine throughout North America and the rest of the
Dr. Freeman is the host of "The
Entrepreneurial Connection" -- a set of 72 free
radio 5-minute programs being picked up by radio networks
around the world. As
a member of the Association for the Promotion of Campus
Dr. Freeman loves doing presentations on
college campuses on various topics: the entrepreneurial
journey, leadership, historical & contemporary significance
of the famous Rosetta Stone, multicultural competency, emotional
intelligence in corporate life, and more.
A number of years ago, Joel
promised his children that when they reach 15 each one could
go anywhere in the world with him. Feel free to
about these trips and view
matter where I travel, the human experience is similar and
familiar. Parents want their children to receive a good
education and marry a fine match. People of all nations
yearn for the same things: economic independence, safety,
housing, basic human rights and a greater purpose for their lives."
TRAVELS: Dr. Freeman has traveled to 50+
countries around the world. Here are the top
international travel experiences of Freeman's
life so far (in no particular order): 1. Great
Pyramid at the Giza Plaza in Cairo and Fort
Rashid (where Rosetta Stone was found by Lt.
Pierre Bouchard) 2. Three-day safari at
the Masai Mara Game Preserve in Western Kenya --
unbelievable experience! (twice) 3.
4. Montrose Jazz Festival, Switzerland.
5. Paul's Prison and Catacombs in Rome,
Italy...plus Venice, Naples, Pisa and Turin.
6. Hiking throughout the Qumran Caves and
ruins of Jericho, and then swimming (floating)
in the Dead Sea, Israel. 7. Red Square,
8. Berlin Wall, Germany. 9.
10. Pyramids of Mexico. 11.
"Fire-n-Ice" Iceland and the Blue Lagoon. 12.
Beaches of Barbados.
13. David Livingstone's home site,
14. Badagry (Nigeria) slave port and also
slave ports in Benin, Ghana, Togo, Mombasa
(Kenya) and other similar sites. 15. DMZ,
South Korea. 16. Scuba diving off the
Great Barrier Reef, Australia -- Ayer's Rock and
other sites in the Land of Oz. 17. Isle
of Krk, Yugoslavia. 18. Around the coast
of Northern Ireland.
19. Majdanek Nazi Concentration
Camp in Lublin, Poland.
A younger Freeman, with
in the background, while on vacation in
San Francisco with his wife & family
20. Gliding through the
jungle on a zip line, Belize. 21. Panning
for gold in northern Maine. 22. Beaches
of Dominican Republic. 23. Sifting
through some of the archaeological debris at the
Temple Mount Antiquities Salvage Operation in
Israel. 24. Fishing for salmon in Alaska
& British Columbia, or fishing for northern pike
in Alberta...or just plain fishing.
25. Banging drums on a lazy summer Sunday
afternoon in the Woodstock, NY town square with
about 50 others...some old time hippies. 26.
Hanging out with the family at home. 27.
White water rafting for 15 kilometers of
rough rapids & waterfalls in the Dominican
Of added interest, Freeman's grandfather (on his mother's
side), Gerhard Schroeder, was the Volost Secretary of the
White Army during the Russian Revolution (view the
Freeman has been
quoted or written about in many articles and periodicals including:
Nation News (Barbados), Atlanta Constitution-Journal, New York Times, York
Daily Record, Washington Post, Baltimore Sun, The
Guardian (Lagos, Nigeria), The Guardian (Nassau), The
Tribune (Nassau), NBA News and
many other media outlets (e.g. Fox News Channel, ABC, NBC,
Dr. Freeman has special interest in the archaeology,
history, geography and topography of the land of Israel and
surrounding countries in the Middle East. His depth of
knowledge of that region of the world permits him to
function annually (every March) as a guide for groups traveling
to that area. If interested,
click here to check
out his next trip to the region and then contact him.
A student of human
behavior, Joel gets great delight out of watching
"the lights go on" as people of all shapes,
sizes, and hues increase the quality of their
understanding about themselves and others.
"...Inventive. Intelligent. Smart.
Brilliant. Creative Genius.
A little weird, but strangely Einsteinish."
One journalist stated, "Dr. Freeman is a man with a big heart and of varied interests...with a number
of arenas of expertise. Some have called him a renaissance
man..." To the casual observer it may seem that he is scattered
all over the place with many projects. Ten miles wide,
three inches deep. His close friends know that he has a
strategic purpose for everything he does. In fact there are no more than two degrees
of separation between any two projects that have inspired his
i Start by doing what's necessary;
then do what's possible;
and suddenly you are doing the impossible.
-- St. Francis of Assisi i
is a bulldog with a smile. He only starts projects that
are worth finishing. And then he finishes them...even if it
takes longer than previously anticipated -- inspiring others
to take advantage of the developed resources. He has said, "I
love working on big ideas and once I have purposed to take on
a project, I am willing to hear ten thousand
no's to hear that one yes." Freeman goes on to
state, "And it's also a lot of fun accomplishing, with God's
help, what others have said couldn't be done."
Dr. Freeman and Laura Bush
As a social entrepreneur, Freeman believes in doing good
while doing well. Utilizing the multiplication principle,
his whole purpose and motivation is to reach millions in
this generation with win/win, high-impact, relevant
resources and educational/inspirational projects that are
multicultural-friendly, easy to duplicate, and are
The next time Freeman
speaks at your organization, play a very special
Let him know that you are playing and he may even help you
win. Also, review one of Dr. Freeman's finest, most popular
and widely requested presentations --
click here. By
the way, you might also want to view a picture of his
Pride and Joy.
65 years of marriage, Dr. Freeman's parents (Katherine, 90 and
Arthur, 91) passed from this life into eternity only 33 days apart (in early
2009). Joel has cobbled together a tribute site to honor them
click here. You are about to
meet two incredible people. Joel, his brother (Steve)
and two sisters (Nancy and Beth) have pledged to continue the
legacy of their parents with integrity, generosity,
perseverance and with extravagant gratitude to God.
Joel at Defense Security Service (Quantico, VA)
Congratulations for making it this far with all of Freeman's
resume'/obituary-type stuff! By the way, tired of
listening to the same old boring conference speakers, trainers
Dr. Freeman discussing a painting from his
collection at a
US Department of Justice Black History Month event (click on photo above for more info about painting)
A photo of the huge area in the main
hall near the United Nations visitor's entrance
at the United Nation's "Transatlantic Slave Trade" exhibit in NYC
(16 March - 30 April, 2011).
20 documents & artifacts from The Freeman Institute Black
History Collection were showcased.
More items from the Collection are exhibited behind the walls.
Dr. Freeman at the United Nations
"Transatlantic Slave Trade" Exhibit.
Twenty documents & artifacts from The Freeman Institute Black History
Dr. Joel Freeman -- keynote speaker at a
US Bankruptcy Court Conference in Orlando
Dr. Joel A. Freeman is the keynote speaker at many
Black History presentations and
training events around the world. At this Black History Month
in the Washington, DC region, many participants
stayed afterwards to review
documents and artifacts from The Freeman Institute Black History
Joel A. Freeman and The Freeman Institute® on Facebook,
LinkedIn, Twitter, Google+, Thumbtack, and YouTube
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