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"everyday matters
magazine -- severn covenant church -- ben carson -- men -- emotions --
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e v e r y d a y i s s u e s
f o r e v e r y d a y p
e o p l e |
~ everyday matters®
magazine is timeless...yet timely ~
Our
Promise:
Every copy is being distributed in a credible manner.
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TEN REASONS TO
PARTICIPATE
1. Every ad will be in full color,
unless requested otherwise.
2. You will receive a proof of your ad and will sign off on it before the
magazine is printed.
3. We are encouraging each
local church distributing the magazine to provide a link to
your
business website.
4. The website will include a
smaller copy of your ad, along with a direct link to your
website
and your contact information. Plus we'll make mention of any
special discounts.
5. You will receive a free case (or more) of everyday matters magazines for
distribution.
A
great marketing tool. "Here's a great magazine. By the
way, our ad is on page 17."
6. All 25,000 magazines are
guaranteed to be distributed in a credible manner.
7. Copies to be distributed in the
above-mentioned communities, grocery stores, etc.
8. Every dollar raised by ad sales
goes
directly to the costs required to print and deliver
25,000
magazines
9. Your ads
will not get
lost in a sea of ads. This magazine is content-driven.
10. You are helping to sponsor a magazine that is providing real
world help to people with
real needs.
ads
for this magazine allow for free distribution
- outside back
cover........................................$1,895.00
- inside back
cover..........................................$1,395.00
- inside front
cover.........................................$1,395.00
- eighth
page......................................................$295.00
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Ads
are available on a
"first-come-first-served" basis.
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FREE
magazine
distribution |
...through
the everyday lifestyles of the Severn Covenant
members and advertisers (100s of magazines given out
weekly in restaurants, gas stations, new acquaintances,
banks, dry cleaners, dentist offices, post office, etc.). A
great "thank you" gift to the many people you interact with.
...mailing to all of the new
homeowners within certain ZIP codes
in Anne Arundel County each month.
...people
checking weekly to make sure that magazines
are replenished in their favorite grocery store, doctor's
office,
spa, hair salon, etc. |
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Everyday Matters Magazine is not so much "ad-driven." It is
"content-driven."
Most publications like this have only about 25%-40%
content and 60%-75% ads.
This magazine will have over 75% of it filled with
excellent content and less than 25% ads.
This means that advertisers will have that many more
eyeballs looking at their ads.
Before embarking
upon this ambitious project, I looked at
different options to help maximize the
32 pages of the magazine. The ad
sales made it possible to create
the graphics, print
the magazine and deliver 25,000 copies
to each respective church -- so we had to make sure
that we had enough room for the ads.
Then I thought about including only
perhaps 3/4 of the Carson interview,
with the statement, "You have
read just a part of the 45-minute
interview with Dr. Carson. Want to
read the entire interview? Go to
EDMmag.com."
Also, I figured out that we can get
into the "Taking Care of Aging
Parents" article about 4-5
paragraphs and then stop, with the
question, "Want to read the rest
of the article? Go to EDMmag.com."
These
two ideas have provided the following benefits:
1. Gave us enough
room to have everything else we want in 32
pages.
2. Drives people to
the website where there are advertiser coupons
and
links.
One of my
main goals is for this magazine to be a
positive benefit for the advertisers so that
they and others will be clamoring to get into
the next issue.
Most
magazines have a ton of ads, with minimal
content. Everyday Matters Magazine is
content-driven -- with excellent, high-quality
articles that have been selected for their
felt-need approach to everyday issues.
Plus, every copy
is being
distributed in a credible manner. That's a
guarantee.
Take a
look at regular monthly magazines. Once the
month of, let's say, October is over, those
undistributed issues are thrown in the trash
bin.
Our
magazine utilizes a different model. It will
continue to be distributed until the last
copy...even if it takes 18-24+ months to do so.
Joel
A. Freeman, Ph.D.
Editor-in-Chief
cell: 410-991-9718
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The everyday matters® magazine model is different.
Quick overview:
- Content driven.
- General market appeal.
- Self sufficient project -- ads are sold to
pay for graphics, printing and delivery of 25,000 copies
of this magazine to each participating church.
- Timeless content, with a felt-need emphasis designed
to strengthen families.
- Distribution continues until all 25,000 copies have
been distributed in a credible manner...even if it takes
18 -24+ months to do so.
Our model is designed to work so well that advertisers
will clamor to be a part of future editions.
_________________________________________________________
CONTACT
410.991.9718 (Joel Freeman)
EMAIL |
ADDITIONAL ADVERTISING BENEFITS
1. You
can use the magazine as a marketing tool...with a
message. Hand the magazine to a client, saying, "By
the way, my ad is on page 23."
2. You will be helping a good cause...everyday... |
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"everyday
issues for everyday people"
everyday matters
magazine Box 305, Gambrills, Maryland 21054
TEL 410-729-4011 Cell: 410-991-9718 FAX
410-729-0353
EMAIL
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"everyday matters
magazine -- ben carson -- severn covenant church" |