C O N C E P T U A LF
L O O R P L A N
Developed by George Mayer
M I D D L EZ O N E
ROSETTA STONE TRAVELING EXHIBIT
-- Progression of artistic rendering of the Middle
Joe Ruiz created the artistic renderings for the
traveling exhibit. )
One of my replicas was part of the set of the "Night
At The Museum 3" movie, starring Ben Stiller,
Robin Williams and others. The movie plot was set in
the British Museum. The leased replica was returned,
so we will be able to exhibit the actual replica
used in the NATM3 movie -- in this Zone.
F O U RZ
O N E S
#1: Rosetta Stone History
(approx 1,250 sq. ft.)
Visitors will relive the time of discovery of the Rosetta Stone on
the west bank of the Nile, Napoleon’s reign, the drama surrounding
the cracking of the code to hieroglyphics, and links to ancient
With backdrops of Egyptian sands and pyramids, visitors will go on
their own path to discover the Stone: the centerpiece and star of
the exhibit, the 1:1, full size, 3D Rosetta Stone replica. Artifacts
and media will surround to give tell the story of the discovery.
#2: Cracking the Codes
(approx 1,250 sq. ft.)
Plus, we are having a 3-D digital holographic image of the Rosetta
Stone developed by an expert. See below. It is a 10’ x 10’
structure, with a clear screen stretched at a 45 degree angle,
creating the ability to project the image through it. The
holographic image will then be about 4.5’ tall.
Visitors will enter into a highly participatory area which is both
mysterious and intriguing. Kind of “James-Bond-ish” vibe to it. A
bit darker and edgier. Within this area, visitors will engage in
challenging, mind-stimulating code-cracking games and puzzles. Both
computer interactive and hands-on, 3-D puzzles with be presented.
Graphics and artifacts will showcase famous and historical codes and
the breaking of them.
We are also planning to exhibit an ENIGMA (used by Nazis in WWII), along
with some cutting edge, gee-whiz, jaw-dropping technology in this
"Code Cracking" zone of the exhibit.
#3: Languages & Culture
(approx 1,250 sq. ft.) How Language and Culture impact each other.
Visitors would enter into a themed area, backdrops would displays a
variety of languages. Visitors will be engrossed in the primary
theme of the area, Languages. Specifically, the history of
languages, the process of translation, and the impact of language on
culture throughout history and today.
Exhibits will highlight how the middle Demotic script was the key
(as within the Rosetta Stone) to the translation link between the
two other scripts – Greek and Hieroglyphics – essentially part of
the formula that helped to cracked the code to
Hieroglyphics…unlocking the secrets of ancient Egypt.
– Words from other cultures that are not translatable into English.
Just because a word is not translatable, it doesn’t mean that people
don’t experience it here in America. There are certain ways of
expressing oneself which makes sense in another culture. Does
someone have to give up something because it cannot be described in
English? Provide a way for people to access that list, with the
meanings of each word as best defined in English.
Different ways of saying a word. Kind of like Charades. Express a
mood or word in body language and have another visitor guess what is
Leave a verbal video note about a word from your part of the world
that means a lot to you...for the next visitor.
How words and culture interact. Show the history behind latest words
that have now become a part of common usage in our culture.
I have access to some of the top linguist experts at NSA who are
excited to help with this zone. Plus, once this project gets moving
we can approach a language training company about helping to create
some interactive games for this zone.
#4: Problem Solving and Connections to Modern World
(approx 1,250 sq. ft.)
Visitors will enter this area through a modern type door and the
entire design will be contemporary. Backdrop will be modern, even
perhaps futuristic in their look and feel. This area’s significance
lies in it’s ability to connect visitors to the modern world, giving
meaning and practicality to the information they have encountered
thus far within the exhibit.
Name a vocation. Any vocation. Any person with a job has a job
because he or she is solving some sort of problem(s). The Rosetta
Stone can be utilized as a metaphor for such activity.
It took 23 years – including the collaboration of many people – to
solve the puzzle of hieroglyphics, thereby unlocking the secrets of
ancient Egypt. This involved long periods of silence, big egos and
lack of cooperation among experts from a number of countries. But
the basic message is that people persevered and the problem was
ultimately solved. The meaning for us is that someone may be working
on a crappy team...filled with people possessing big egos,
cross-cultural issues, lack of good communication, and lack of
tools/resources. But still the problems can be solved.
This zone will include 25-30 mini exhibits that showcase the
problem-solving process each invention went through to create
his/her invention that we now take for granted.
"early adopters" in C-Suites and beyond
One of the founders of the
Children's Miracle Network -- arguably one of the most successful
charities in the last four decades -- told
me that the Rosetta Stone project is the next BIG thing. I am not
sure what that means, but was grateful for his encouragement.
I have already done – with a lot of
help -- much of the innovation required to bring it to
where it is right now.
I have taken it as far as I can
and have already seen a small number of “early adopters” come on
board with significant input and
donations. Here's just one example:
Tagboard...hashtag (#) technology
is being donated for enhancing social media impact for each venue
(value up to $700K over 7 years).
Science North is one of the premier
fabricators of museum exhibits in the world and they are
excited about this project.
Reality check. Without the funding, this entire
project is merely a pipe dream.
N D I N G
That’s the next step for this project to
We are doing this project through The Freeman Institute
I am personally inviting corporations
and wealthy individuals to be significant early
adopters. Corporations spend
millions of dollars for a 30-second ad during the Super
Bowl. Hardly anyone can remember even one ad shown on TV during the last Super
My promise is to work hard to make the
marketing/branding benefits well worth your while over a
sustained 7+ years.
G L O B A L
P E R S P E C T I V E
Once the template for the first 5,000 sq.ft.
exhibit for North America is developed, we can then
four more 5,000 sq.ft. exhibits for travel in their
separate orbits -- SE Asia, China, Europe and South
"Interested in learning how you can help?"
email -- greatworkshops [at] gmail.com
ask for Joel Freeman
"Rosie" or "Rosette" will be one of the guides throughout
many of the
exhibits. Which "Rosie" do you like the best?
T H E B A R B A D O
S C O N N E C T I O N
Once the Rosetta Stone Exhibit travels around North America for 7
years, The Freeman Institute Foundation has promised to
exhibit to The Preservation (Barbados) Foundation Trust. It will then become a museum --
tourist destination -- in the Bridgetown region.
~ A letter from The Preservation (Barbados)
Foundation Trust to The Freeman Institute Foundation ~
N E E D S O M E
M O R E
B A C K G R O U N D
A B O U T T H I S P R O J E C T?
for more background: