Ready for a paradigm shift? Whatever you are thinking about a
regular magazine model...throw
it out the window. This magazine model is totally different
-- thriving while other magazines are shutting down the
printing presses and turning to digital delivery.
church-sponsored magazines are designed for a Christian
readership. Some church-sponsored magazines have such a
religious look and “Christianese” feel to them that the
average man or woman on the street may be turned off at
This magazine is a great way for your church to connect with
the marketplace in your community – something a lot of
churches do not do very well. (Not
a judgment. Merely an observation.)
We have deliberately designed
this issue to have the look and feel of a professional,
general market magazine, motivating unchurched people to
open the cover to read its contents, check out the ads and
perhaps even consider visiting the sponsoring church...your
church. It is a multi-culturally astute, non-denominational
resource developed to help a follower of Jesus start a
conversation with most anyone.
that's not all: Also, you can place these same
articles on your church website -- along with links to all
of the advertisers in your private-labeled edition of this
magazine. PLUS, writers in your congregation can
publish articles (about raising kids,
aging parents, cyber-bullying, etc.) for your
website giving an even greater local connection to the
online delivery of this magazine.
Need an exceptional door-opener
for knocking on doors in your community? Need a relevant
handout for your booth at the next county fair? Need a
different kind of a family-friendly resource to bulk-mail to
new home buyers in your region every month -- with a letter
from the pastor, inviting the recipients of the magazine to
visit your church the following week?
This unique 32-page magazine can energize the
outreach of your church – paid for by ad sales and
distributed FREE at grocery stores, doctor’s offices, hair
salons, banks, barber shops, auto repair garages, local
businesses and neighborhoods.
It’s a win/win/win/win scenario,
your ministry receives a guaranteed $5,000! (once all 43
ads are taken)
--- readers of the magazine (high quality,
practical and informative
— business enterprises (ads for marketing their
— congregation (growing in
their desire to share their faith in their everyday lives)
— church as
a whole (more visitors, personally invited by
...everyday people living their everyday lives...
"I went to the store to share Jesus. While I was
there I picked up a gallon of milk and a loaf of bread."
"I drove to the gas
station to share Jesus.
While I was there I filled my tank with gas."
"I went to the
dentist to share Jesus.
While I was there I got two teeth filled."
THERE ARE MANY IDEAS THAT REQUIRE FUNDING
You want to fund an outreach to your community.
You want to provide
malaria nets for a village in Africa.
You need brand spanking new windows in the sanctuary.
You are looking for
creative ways to pay off the mortgage.
school students are planning a class trip and need funds.
Your youth group wants to participate in a youth conference
Your home-school students are looking for an entrepreneurial
needs to install a new lighted sign out front by the road.
You want to drill a
clean water well
for a village in some remote corner of the earth.
You want to donate all or part of the $5,000 to a missionary
or non-profit organization.
You want to provide a 50/50 scholarship for congregation
members to experience their first short term mission team
You get the
me to introduce myself. I am the Founder and Editor-in-Chief of
everyday matters® magazine.
I have pioneered three churches (in
Maine & Maryland), along with launching mission
outreaches from our church to Puerto Rico and the Dominican
Joel A. Freeman --
also served as chaplain for the NBA Washington
Bullets/Wizards for 19 years (1979-'98). I came up with the
idea for The Shepherd's Guide (business directory) 32+ years
As a former senior pastor (18 years) and President of
The Freeman Institute (est. 1993), with travels to 55+ countries
around the world...I will not waste your
time. And I encourage you to ask tough questions. I am laying
my credibility on the line. I designed this project, knowing
what it would take for it to be viable – especially for
smaller to mid-sized churches. Once we talk and you read the
fine print, you will understand why I believe that this is a
remarkable gift, especially for a local church.
addressed pretty much every question in a confidential FAQ document.
It is pretty comprehensive. Ask me to
it to you. The more
questions you ask, the greater clarity you will have as to
the authenticity of this project. No smoke. No mirrors. Call me...410-729-4011.
We have done most of
the heavy lifting by
creating a very cool 32-page
(semi-gloss paper, 9” x 6”) magazine
designed to help church members
start “non-weird” conversations –
sharing their faith -- with people
in their everyday lives.
want to offer you the opportunity
for your ministry group to receive a
$5,000, along with your congregation
receiving up to 25,000 copies of this
magazine for FREE to distribute
freely to the community. Your church
will also receive a free half page
IMPORTANT: The revenue from
ad sales allows us to make you this offer.
Here's how you can receive the $5,000 and up
25,000 copies of the magazine for outreach.
The ministry within your church will have
some very fun "sweat equity" in this project.
The revenue produced by ad sold to business
owners by your youth group, mission's team,
men's ministry, or school basketball team allows us to
develop the graphics, printing and delivery
of up to 25K magazines to your church. Plus we
will give you $5,000 for your efforts.
your church wins
1. A FREE AD: The church
has a half page ad in a prominent upper right-hand spot on a
page in the magazine --
strategically placed at the end of the cover interview.
2. PRIVATE LABELED: Also, we will place the logo of the church on the
lower right-hand part of the front cover of the magazine (Courtesy
of XYZ Church). It's your call. We want to make
sure that your local identity is clearly known to the
readers on the front, the back and on the
3. ADDRESS OF CHURCH ON BACK COVER: Your church name will be on
the back cover as a return address for bulk
mailing. We'll need your USPS bulk mailing
4. CHURCH LISTED ON 2nd PAGE: On the 2nd page of the magazine, the
name and website of your church will be
listed in your special edition.
5. UP TO 25K MAGAZINES: A remarkable tool for outreach to your
community. It's your choice as to how many
you believe your church can handle for
distribution -- between 15K and 25K
6. ONLINE LINK: We hope that you choose to place the contents of
the magazine and local ads on your own
church website. We will provide a link from
our website (EDMmag.com) to the page
dedicated to the magazine on your
How do we get leads for ads in the magazine?
I'm glad you asked.
There is a difference
between your warm market
and your cold market.
I do not want your team
to work too hard. It
would be great if all of
the ads could be sold
“warm market” – through
relationships -- without
having to knock on
WARM MARKET: These are people
and/or entities who know the church, do
business with the church and/or have a
business relationship with any of the
congregation members. The first thing you
should do is ask the pastor if you can give
a 2-minute talk about the magazine in front
of the congregation. We can help you with
speech if you want. In that presentation you
will want to ask at least two questions:
a). Who in the congregation owns a business and wants to
advertise in this magazine?
b). Who in the congregation has a family lawyer, dentist
auto repair, grocery store, etc.?
Obviously congregation members will not have
those names with them at the church service.
Tell them you will be using the church directory
to call every
member of the church throughout the next
couple of weeks, asking them for
contact info of the people they do business
with on a regular basis. Dentists, doctors,
auto mechanics, lawyers, insurance agents.
Call each business
connection, letting them
know they are in an
elite group that gets
first rights for the ads
in this special edition.
The next part of the warm market is to
ask the church administrator for all of the
entities the church does business with right
now and has done business with in the past.
EXAMPLE: Who did they buy the stone from in
their flower patch? Who paved the parking
lot? Who provides health, property and
vehicle insurance for the church? Who
provides maintenance for the church
vehicle(s)? Who installed their new windows
last summer? Who installed the new carpet in
the foyer? You get the picture.
Remember, the $5,000
coming to your ministry
from this project is
going to supply funds
for whatever you are
wanting to accomplish.
Business owners who are
familiar with the
integrity of your church
will want to help you
accomplish your goals.
Plus, their business
will be showcased in a
very practical magazine.
COLD MARKET: Once you have
exhausted the warm market, it may be that
you will not even have to enter into the
cold market. You might sell all the ads in
the first few days. But if this is not the
case, there are business owners in the
region who pass by the church building every
day. They know the building and congregation
exist and will be happy to participate by
purchasing an ad – especially once they
understand the distribution model of their
local edition of everyday matters®
members of the ministry adopting this
project will be
energized to ask business owners in the
congregation and in the community to
purchase an ad. Authors in the congregation will want to market
their books. Plus there even might be some
people who will want to purchase an ad space
in the memory and honor of a loved one who
has passed on. There are a number of
All you have to
do is sell 43 ads to business owners within
your community -- forty 1/8 page ads and
three cover ads (inside front, inside back
and the back cover). Your ministry group
will receive a guaranteed donation of $5,000 after the
last ad has been sold.
church will receive FREE up to 25,000 copies of
the magazine...to be used as an outreach
tool. You can't beat it!!!
REAL WORLD EXAMPLE: Our church printed 25,000 copies of this
magazine. We sold all of the ads within 3
weeks during a tough economy. And all we had
was a mock-up of the front cover to show
potential advertisers...along with our
In contrast, you now have a completed
magazine to show potential advertisers an
example of the finished product. That's too
About 65% of the ads came from
businesses outside the church. They loved
the concept! But, as mentioned above, I
believe that just about all of the ads can
come directly from warm contacts within and
through your congregation.
And that's all there is to
statistics on church membership indicate
that there are approximately 350,000
churches in the United States, with an
average membership of 75. This magazine is
perfectly designed for smaller to mid-size
churches around this average size.
We also know that some smaller or more rural congregations
may feel 25,000 copies are way too much for them to handle.
If that is the case, the market research we have conducted
indicates that 20,000 or even 15,000 magazines is still a
great ROI (Return On Investment) bargain for the
advertisers. So we will provide the number of magazines
within the 15K -25k range that works best for each local
the magazine to a co-worker, a neighbor, or a stranger in
everyday life, a congregational member can mention, “Check
out the ad for our church on page 9. If you visit, I’d love
to sit with you and introduce you to some of the other
people.” Plus, members of the congregation will now have
a practical tool for reaching out to people with
magazine, church members grow in their passion for sharing
Jesus wherever they are...in an easy-going manner that makes
it effortless in starting an interesting conversation and
doesn't turn people off.
NBA Chaplain Offers Evangelistic
Conversation-Starters in a Tech Crazy World"
to read article
Everyday Matters Magazine's "Doing Good While Doing WELL"
Click on photo to the left to
learn about the remarkable, human-powered water drilling rig
Help sponsor a
Clean Water Drilling Rig for Africa.
literally transforming access to clean water in developing
nations throughout Africa.
By Africans for Africans. No donation is too small
The everyday matters®
magazine model is different. Here’s a quick overview:
- Timeless content,
with a felt-need emphasis designed to strengthen families.
- Content driven
- Self sufficient
project -- ads sold covers donation, graphics, printing
and delivery of up to 25,000 copies to church building.
Win-Win-Win general market
- Advertisers LOVE
continues until all copies have been distributed in
a credible manner...even if it takes 18 - 24+ months to do so.
The sale of ads is important for
the funding of the printing for your local edition. But everyday
matters® magazine is primarily
"content-driven." Most publications like
this have a mere 30%-40% content and 60%-70% ads.
In contrast, everyday matters® magazine has over 75% of
it filled with excellent content and less than 25% ads. Our
model is designed to work so well that advertisers will
clamor to be a part of future editions. Why? Because there
are fewer competing ads. That means more "eyeballs" per ad!
An advertiser's dream.
The magazine does not
have the plan of salvation in it because it is designed to
be a conversation-starter for followers of Jesus who can
look for opportunities to share their faith. Their personal
story and the plan of salvation is in their hearts.
How is the
Here are a few practical ideas:
After each service or Bible study,
congregational members grab 10-20 magazines to serve as
conversation-starters in their everyday lives. "By the
way, feel free to take a look at our church ad on page 9.
I'd love to invite you to visit next week. I'd be glad to
sit with you and to introduce you to some of the other
members of our church."
Twenty magazines in
a doctor's office will go like hotcakes. Congregational members will adopt
certain places of business to make sure that quantities of
magazines are restocked in grocery stores, doctor's offices,
hair salons, auto repair shops, etc.
The 43 business owners who have purchased ads
will give away 100s of magazines. "Here's a magazine you'll
love. By the way, feel free to check out our ad on page 18.
We make the best widgets in the country!"
Hundreds of copies of the magazine can
be bulk-mailed to new home buyers and or to all of the home
owners within a limited radius around the church
building...every month. A letter from the pastor can be
included with each magazine, inviting the recipients of the
magazine to visit the following week -- with the promise of
a free gift if they mention the magazine as the reason for
Imagine a young mother
at a fast food restaurant, with her young child next to her.
You sit down at the next table. A few minutes go by and then the
child suddenly proclaims loudly, "Mmmm, these fries are good!" You
look over. The mother smiles broadly with a mixture of pride
and embarrassment and you both make some
small talk about the crispiness and tastiness of the fries. You
then give her a
magazine. It all happens so naturally and doesn't feel
rushed or pushed.
"Thank you," she
responds. She looks at the cover and immediately comments,
with a laugh, on the title of the article, Raising
Kids Without Raising Your Voice. "I could have used this
article this morning!" she says with a bit more laughter.
This could very well be the way to start an interesting
conversation about raising children.
A conversation-starting article
As she turns to the article she mentions that having a child has changed her life in
many ways. She is surprisingly open.
After a few minutes of give and take you hear yourself responding to a
specific thing she has just said, “Yes, I remember my own
children growing to the age when they were asking a lot
of questions. Their inquisitive minds were working
overtime. And it was exhausting sometimes! They would
ask stuff like, ‘Who is God?’ or ‘What happens after we
die?’ or ‘Where is heaven?’ Those were tough questions
to answer. (pause) By the way, how would respond to
questions like that if your daughter were ever to ask
Interested in learning more
about a ministry in your church (men's, women's, youth,
etc.) raising $5,000 and your church receiving FREE
up to 25,000 copies of everyday matters®
magazine for outreach and distribution?
Email me. Tell me a little bit about what interests you,
including an overview of your church when you request more
details. Ask for the FAQ document to be
emailed to you.
Do you want an actual review
copy of the 32-page magazine? If so, indicate that in your
email to me...along with the best mailing address. The
magazine will be mailed out to you right away.
By the way, everyday matters®
magazine is a great win/win concept for church-related
entrepreneur clubs. Check out the emc2
to learn more.
THERE IS ANOTHER OPTION:
This magazine project is growing and expanding! If you live
in in an area where an account executive resides, that
person can take care of selling all 43 ads for you. It's
your choice. I am sure that you can understand that the
person selling the ads has to be paid for their time and
energy. If this is a better option for you…your church will
not receive the $5,000 donation (I will use those funds
to pay the account rep). Your organization will still
receive the private-labeled quantity of magazines you want
ATTENTION CHURCHES in
Canada, Australia, NZ, Singapore, South Africa, parts of Europe and many of
the Caribbean nations. Please let me know if you are
interested in doing this magazine project in your country.
Email me. I look forward to the reality of
Bible-believing churches all over the English-speaking world utilizing this unique model for outreach...for such a time
as this. It's all about making Jesus famous!
(I am very open to the "anglocizing"
that will be needed to make the wording of the magazine work
in some parts of the world like UK, NZ and Australia, etc.)
Thank you for allowing me to
parachute into your day...
Joel A. Freeman, Ph.D. --
Editor-in-Chief, everyday matters® magazine
Private line: 410.729.4011 Cell: 410.991.9718
P.S. The everyday matters® magazine
model is our expression of love for local churches.
Also, if your church is looking for seminars on a wide
range of topics, visit
In the development of
the magazine there
are three aspects that we have anticipated:
We are all growing in what it
means to share Jesus with others. None of this is static.
Hopefully the person who is terrified with the thought of
sharing his or her faith today will be less timid a year
Some Christians are absolutely frightened about having
direct contact with people when sharing their faith: No
direct contact with people is required. Quantities of
magazines can be placed in grocery stores, doctor's offices,
etc. We trust the Holy Spirit to draw readers to the church
ad on page 9, encouraging readers to visit the following
week where they will hear the clear gospel message. The
church ad is placed in that prime spot because it is right
at the end of the cover article.
Some Christians are
ready and willing to share their faith and are looking for
openings to do so: The primary purpose of the magazine
is to be utilized as a tool for starting a conversation.
Like Jesus, with the woman at the well, a follower of Jesus
can start talking about one of the real-life topics covered
in the magazine. They can then watch how the Holy Spirit
opens the doorway to share their faith in Jesus.
ONE PASTOR'S INITIAL
TO THIS MAGAZINE PROJECT
I have read over the magazine several times
and tried to weigh the pros and cons of our
church lending its name to it. While I
applaud your attempt to put Christian
literature into the public arena, I frankly
do not see the benefit that something like
this would be for our people. Although it
is attractive and well-produced, its content
is less evangelistically-oriented than what
I would want to place in the hands of those
whom our church hopes to reach.
words, unless I missed it (and I have
looked several times) as an outreach
tool there is no mention of Jesus Christ or
how one can know Him as Savior and Lord.
That is the mission of our church, and I
don’t see how the magazine helps in that
regard. The “self-help” articles are just
that, providing no direct biblical counsel.
I am familiar with none of the contributing writers, their
credentials, or their relationships with
Christ. Therefore, I am leery in
recommending them to our folks.
Even the ads do not call attention to Jesus. Bottom line, one is
able to read this and never know that he is
reading a “Christian” magazine. It is more
on the order of Guideposts or
Readers Digest than a means of making
Christ known to the nations.
Thank you for allowing me the opportunity to review the
publication. I hope these words will be
received in the spirit in which I share
them. I am open to talking with you.
WRITTEN RESPONSE TO THE PASTOR
Thank you so
much for taking the amount time you have taken
to review the project and also for responding so
completely with your comments. I am impressed
and very honored by your attention to this
You raise some excellent observations that deserve a response.
Perhaps I have not provided enough clarity about
the purpose of this rather “out-of-the-box”
project. I will be as succinct as possible.
purposes of the magazine:
1. OUTREACH, EVANGELISM and CHURCH GROWTH –
“What is the best way for
members of our congregation to start a meaningful
conversation with an unsaved family member, co-worker,
neighbor or complete stranger?” That was a question
I asked when I was pastoring. I also took great pains to
train our people to share the Gospel in a relaxed manner,
once an authentic conversation was started.
not have developed the final answer, but this project
has been designed to help Christian leaders do what they
do so well...without taking one penny from any church
A number of years ago I embarked
upon a quest to develop a resource that would provide a
non-denominational, contextualized way for reaching
people with the Gospel of Jesus Christ. The
good news of His coming to provide forgiveness of sins
through the shedding of His blood for all who will
Romans 10:9). Lived on earth.
Crucified. Rose the third day. His sacrifice was payment
for our sins, which provide the ticket to eternity with
Him in heaven. He demonstrated power over
sin, death, Satan, demons and hell. Now that’s good
magazine is a resource -- deliberately designed to be a
tool for everyday Christians to engage people in
meaningful, non-weird conversations without the picture
of a pastor or a picture of a church building or some
other religious symbols on the cover...or the 4
Spiritual Laws/Roman’s Road...or articles about theology
showcased throughout the publication. People at street
level are turned off by that packaging. However,
most church magazines I see have those elements in them.
It seems to me that those types of magazines are
designed more for Christians than anything else. It is
my belief that we as Christians preach and sing to
ourselves far too much.
JESUS with WOMAN at the WELL
-- The model for the magazine is Jesus with the woman at
the well. He first engages her with something
natural...water. Jesus didn’t come out of the gate
wearing an “I Am The Messiah” T-Shirt, asking
her where she would spend eternity if run over by a
camel. Ha. Water was something to which she could
relate. And then the conversation shifted to a well that
never runs dry.
hopeful that the leadership of any church that does this
magazine project will teach their people how to share
Jesus effectively once a meaningful “water” conversation
has been initiated.
articles are specifically designed to engage all sorts
of people in conversation -- men, women, teenagers,
millennials, boomers, professional, blue collar, et al.
about the authors of the articles? Excellent question. I
conducted the interview with Ben. One of the other
articles is from a woman who is Jewish (wrote a
terrific article on child raising). Two other articles
are from experts in cyber
bullying and taking care of aging parents.
Archibald Hart...a terrific Christian Psychologist...wrote
the article about men and their emotions.
Since I am not trying to teach theology in
the articles, I select articles that are designed to
engage people in “Jesus-with-the-woman-at-the-well”
conversations. Articles in future editions will be about
parenting, teen suicide and other felt-need issues. You
may never know the pain of a stranger until he or she
is engaged in conversation.
project is designed by me...a former senior pastor for
18 years...who wanted to create a resource for smaller
to mid-sized churches who probably would not have the
financial horsepower to create a world-class
outreach resource like this. I have the infrastructure
set up to do all of the heavy lifting on the back end of
this project – setting ads in their respective
places, printing and shipping
magazines, and creating new editions for future use by
2. AUTHENTICALLY CONNECTING YOUR CHURCH WITH THE
LOCAL BUSINESS COMMUNITY –
It is my observation that most
churches seem to have a rather awkward relationship with
the local business community. Rather than going to
business owners asking for donations of sheetrock,
paint, carpet and finances...I am thinking that it is so
much better to come to those business owners with “We
want to help drive traffic to your business. We also
will be placing your ad on a special place on our church
website, with a link back to your business. Plus, we
will be showcasing every business at least once in our
church bulletin. How can we better serve you?”
I am a business owner who hasn’t darkened a church door
since that last wedding or funeral. And I go through a
personal tragedy 6 months later. I will have your number
on my speed dial when calling for help.”
actually hoping that most businesses who come on board
with this project are either unchurched or unsaved. What
a great opportunity to cultivate genuine relationships
with these business owners. Perhaps you will end up
launching an entrepreneur club as an outreach to
business owners within your church and the community.
Who knows what can come of your collaboration with local
members of the business community...
FREE GIFT -- I am also
hoping that the pastor can write a short open letter
with a picture of the church on it...inviting readers of
the magazine to visit the church. At the bottom of
the open letter you can place a coupon for a free gift.
Perhaps you can order 2-3 cases of, let’s say, a Chuck
Swindoll book. Ushers can hand a copy to first time
visitors who provide a coupon fro the magazine. That way
you are measuring the ROI of the magazine.
3. FUND DEVELOPMENT –
This is a very exciting aspect.
Some churches abhor fund raising. Some churches love
fund raising. Either way, this project forks. This is
the anti-fundraising project, with two main components:
of the reasons for the ads is to provide a natural
vehicle for connecting with the local business
community. I am hoping pastors do not miss this
Another reason for the ads is needing an economic engine
to drive the project. No ministry without a business
side to it. I wanted to create something that would not
need to take one penny from a church budget. Instead I
wanted to add funds of this magnitude to a local church.
This project embodies
the annuity concept. The hardest part of the project is
the first edition. I would dare say that a year or 1.5
years later, 90% of the advertisers will be clamoring to
get into the next edition.
4. A PURPOSEFUL PROJECT:
There are many stories of groups
doing car washes, bake sale, selling chocolate bars, 5
kilometer walks and still only having raised a mere
$613.75. And I am wondering about the purposeful aspect
of projects like that.
project provides a real-world way to teach life
lessons. Think of a youth group wanting to send a
mission team to Honduras. The youth pastor can use this
project to discuss some valuable lessons before, during
and afterwards: Dealing with rejection. Dealing with
objections. Encouraging each other when things don’t
seem to be happening fast enough. Perseverance. Starting
a project and then finishing it. The group satisfaction
of a job well done.
instance, a group of teenagers learn to “sell” they can
be successful in any other pursuit in life. (Anyone
who is married “sold” somebody! Ha.)
this has much more meaning than any other way to raise
funds. Why? Because the group within your church that
adopts this project will get the satisfaction that they
are not only raising funds but they are also providing a
tool – up to 25,000 magazines – to help the entire
congregation to step outside their personal comfort
zones...inviting people to church, sharing their faith
and reaching out to the community with a relevant and
refreshing, “non-churchy” resource church members can be
proud (and motivated) to share with others.