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"everyday matters
magazine -- severn covenant church -- ben carson -- men -- emotions --
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e v e r y d a y i s s u e s
f o r e v e r y d a y p
e o p l e |
~ everyday matters®
magazine is timeless...yet timely ~
The initial print run
was for 25,000 magazines
distributed
throughout the southern part of Anne Arundel County
(Maryland).
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Severn, Severna Park, Crofton,
Bowie,
Gambrills, Millersville, Odenton,
Arnold, Pasadena,
Crownsville, Annapolis, and part of Glen Burnie.
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We will probably do another print run after the
first
25,000 copies have been distributed.
To purchase an ad for the
next print
run of 25,000
or for more information, please contact us
(below).
Our
Promise:
Every copy is being distributed in a credible manner.
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TEN REASONS TO
PARTICIPATE
1. Every ad will be in full color,
unless requested otherwise.
2. You will receive a proof of your ad and will sign off on it before the
magazine is printed.
3. You will receive an ad and
a link to your business website on
www.EDMmag.com .
4. The website will include a
smaller copy of your ad, along with a direct link to your
website
and your contact information. Plus we'll make mention of any
special discounts.
5. You will receive a free case (or more) of everyday matters magazines for
distribution.
A
great marketing tool. "Here's a great magazine. By the
way, our ad is on page 17."
6. All 25,000 magazines are
guaranteed to be distributed in a credible manner.
7. Copies to be distributed in the
above-mentioned communities, grocery stores, etc.
8. Every month new homebuyers in the ZIP codes around
the southern part of Anne Arundel
County will be mailed a copy.
9. Since no salaries are
being paid for this project, every dollar raised by ad sales
goes
directly to the printing costs. That means that your ad will
get maximum views and won't
get
lost in a sea of ads. This magazine is content-driven.
10. You are helping to sponsor a magazine that is providing real
world help to people with
real needs.
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ads
for this magazine allow for free distribution
- outside back
cover........................................$1,895.00
(sold)
Kissinger Financial Services
- inside back
cover..........................................$1,395.00
(sold)
The Polm Companies
- inside front
cover.........................................$1,395.00
(sold)
Big Vanilla
- full
page..........................................................$995.00
(sold)
(Quota for full page
ads is filled)
- half
page.........................................................$695.00
- quarter
page....................................................$475.00
- eighth
page......................................................$295.00
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Ads
are available on a
"first-come-first-served" basis.
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FREE
magazine
distribution |
...through
the everyday lifestyles of the Severn Covenant
members and advertisers (100s of magazines given out
weekly in restaurants, gas stations, new acquaintances,
banks, dry cleaners, dentist offices, post office, etc.). A
great "thank you" gift to the many people you interact with.
...mailing to all of the new
homeowners within certain ZIP codes
in Anne Arundel County each month.
...people
checking weekly to make sure that magazines
are replenished in their favorite grocery store, doctor's
office,
spa, hair salon, etc. |
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Everyday Matters Magazine is not so much "ad-driven." It is
"content-driven."
Most publications like this have only about 30%-40%
content and 60%-70% ads.
This magazine will have over 75% of it filled with
excellent content and less than 25% ads.
This means that advertisers will have that many more
eyeballs looking at their ads.
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No one is making any money on
this project.
No salaries are being paid.
We are all volunteering our time.
We have ONLY sold enough ads
to pay for the printing
and postage costs. |
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Before embarking
upon this ambitious project, I looked at
different options to help maximize the
32 pages of the magazine. The ad
sales made it possible to print
the magazine, so we had to make sure
that we had enough room for the ads.
Then I thought about including only
perhaps 3/4 of the Carson interview,
with the statement, "You have
read just a part of the 45-minute
interview with Dr. Carson. Want to
read the entire interview? Go to
EDMmag.com."
Also, I figured out that we can get
into the "Taking Care of Aging
Parents" article about 4-5
paragraphs and then stop, with the
question, "Want to read the rest
of the article? Go to EDMmag.com."
These
two ideas have provided the following benefits:
1. Gave us enough
room to have everything else we want in 32
pages.
2. Drives people to
the website where there are advertiser coupons
and
links.
One of my
main goals is for this magazine to be a
positive benefit for the advertisers so that
they and others will be clamoring to get into
the next issue.
Most
magazines have a ton of ads, with minimal
content. Everyday Matters Magazine is
content-driven -- with excellent, high-quality
articles that have been selected for their
felt-need approach to everyday issues.
Since no one
is receiving a salary for this magazine
project, every penny made off ad sales goes
directly toward the production and the
printing of the magazine. That means that
there are far fewer ads in the magazine
getting that many more eyeballs looking at
them.
Plus, every copy
is being
distributed in a credible manner. That's a
guarantee.
Take a
look at regular monthly magazines. Once the
month of, let's say, October is over, those
undistributed issues are thrown in the trash
bin.
Our
magazine utilizes a different model. It will
continue to be distributed until the last
copy...even if it takes 18+ months to do so.
Joel
A. Freeman, Ph.D.
Editor-in-Chief
cell: 410-991-9718
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The everyday matters® magazine model is different.
Quick overview:
- No salaries paid.
- Content driven.
- General market appeal.
- Self sufficient project -- just enough ads sold to
pay for printing and postage.
- Timeless content, with a felt-need emphasis designed
to strengthen families.
- Distribution continues until all 25,000 copies have
been distributed in a credible manner...even if it takes
18 months to do so.
Our model is designed to work so well that advertisers
will clamor to be a part of future editions.
_________________________________________________________
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CONTACT
410.991.9718 (Joel Freeman)
410.570.2723 (Nelson Anderson)
EMAIL |
ADDITIONAL ADVERTISING BENEFITS
1. You
can use the magazine as a marketing tool...with a
message. Hand the magazine to a client, saying, "By
the way, my ad is on page 23."
2. You will be helping a good cause...everyday... |
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"everyday
issues for everyday people"
everyday matters
magazine Box 305, Gambrills, Maryland 21054
TEL 410-729-4011 Cell: 410-991-9718 FAX
410-729-0353
EMAIL
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"everyday matters
magazine -- ben carson -- severn covenant church" |
